Marketing Materials

In printing, "finishing" refers to the processes applied to a printed piece after the ink has been applied to the paper, but before it's ready to be used or shipped. These processes enhance the appearance, durability, or functionality of the printed product. Essentially, finishing takes a printed page and transforms it into a polished, finished product.

What Finishing Does:

Enhances Appearance: Techniques like coating, varnishing, laminating, and foiling can make the printed piece more visually appealing and sophisticated.
Increases Durability: Lamination, for example, protects the print from damage, moisture, and wear and tear.
Finishing can differentiate a printed piece, making it stand out and potentially justifying a higher price point.